Casino shines after rebranding

The Grand Casino Bern has undergone a rebranding over the last few weeks and months. In the challenging time during lockdown, we put our minds to developing a new approach. Existing elements have been reconfigured to create a fresh new concept.

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The Grand Casino Bern’s new branding

We put our time spent in lockdown to good use.

The Grand Casino Bern has undergone a rebranding over the last few weeks and months. In the challenging time during lockdown, we put our minds to developing a new approach. Existing elements have been reconfigured to create a fresh new concept.

 

What’s new


The rebranding has seen a few changes. The most obvious is our new logo and our new claim, “This is where the magic happens”. The redesign spans all areas, and new graphic elements have been introduced. The new imagery is reflective of the mood and atmosphere in the casino. Our overall branding is now much more glamorous, playful and light-hearted than it was before.

 

The rebranding spans all areas


The rebranding was implemented across all areas of the casino. For instance, the entrance area has been redesigned, and the signs and lettering have been changed as well. Our website has been given a fresh new look, and this rebranding can also be seen across all our social-media channels.

 

Clear positioning


The Grand Casino Bern is an event and functions venue. Our guests can enjoy an exciting atmosphere and be delighted by the vast range of entertainment we offer. With our increased focus on Bern nightlife, the Crazy Daisy Kitchen Bar and our variety of different casino entertainment options, the Grand Casino Bern is a must on the list of Bern entertainment attractions.

 

The Grand Casino Bern meets the Crazy Daisy Kitchen Bar


The Crazy Daisy Kitchen Bar is a stylish mix of restaurant and bar at the heart of the Grand Casino Bern. Thanks to the merging of our websites and the Crazy Daisy Kitchen Bar’s social-media channels, our affiliation has now become clearer. After all, indulgence is part and parcel of the Grand Casino Bern experience.